SEARCH ENGINE
OPTIMISATION

case study

TOP PERFORMING KEYWORDS
ON GOOGLE UK

OVERALL: 32 page 1
results in 6 months for competitive keywords, with “wedding bands Scotland”
(1000 monthly searches) in 6th position.

SEARCH TERM

  • Piper aberdeen
  • Bands scotland
  • Scottish wedding bands
  • Wedding bands in scotland
  • Scottish wedding band
  • Aberdeen piper
  • Top scottish wedding bands
  • Ceilidh band inverness
  • Bands in scotland
  • Function bands scotland
  • Wedding bands scotland
  • Best wedding bands scotland
  • Ceilidh bands inverness
  • Scotland wedding bands
  • Scotland wedding band
  • Best scottish wedding bands
  • Function band scotland
  • Top wedding bands scotland
  • Best wedding bands in scotland
  • Best wedding band scotland
  • Best wedding band in scotland
  • Wedding band in scotland
  • Band scotland
  • Wedding band scotland
  • Scotland bands
  • Best wedding bands
  • Ceilidh bands aberdeenshire
  • Wedding entertainment scotland
  • Best wedding bands glasgow
  • Bands glasgow
  • Ceilidh band aberdeenshire
  • Function bands

Current Rank

  • 3
  • 4
  • 5
  • 5
  • 5
  • 5
  • 5
  • 5
  • 5
  • 5
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 6
  • 7
  • 7
  • 7
  • 7
  • 7
  • 7
  • 8
  • 8
  • 10
  • 10
  • 10
  • 10
  • 10
  • 10
  • 10

AVERAGE MONTHLY SEARCHES

  • 20
  • 20
  • 260
  • 70
  • 70
  • 50
  • 30
  • 30
  • 30
  • 20
  • 1000
  • 50
  • 30
  • 20
  • 20
  • 20
  • 10
  • 20
  • 10
  • 30
  • 10
  • 10
  • 10
  • 320
  • 20
  • 110
  • 10
  • 70
  • 10
  • 30
  • 10
  • 210

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SEO MARKETING CAMPAIGN
IMPROVEMENTS

Within 6 months we were able to achieve a consistent lead generation strategy.

During the month of July 2015 our SEO services drove 1,300 targeted visitors, which
resulted in 19 bookings. This works out at a 0.9% conversion rate.

Bookings :

Total website traffic in July 2015:

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WHAT WE DID

First of all, we planned the campaign then implemented our keyword research and optimised all website content. We then looked at competitors and quickly identified opportunities in the marketplace. We then promoted and syndicated content across the web while building relevant high-authority backlinks to increase domain authority.

  • 1. DIGITAL MARKETING PLANNING & ANALYSIS

    We created a holistic SEO marketing strategy to establish a clear plan of action.

  • 2. KEYWORD RESEARCH

    We researched and identified all relevant keywords relating to function bands, wedding bands, Scottish piper terms and live entertainment related keywords.

  • 3.TECHNICAL OPTIMISATION & SEO ANALYSIS

    We optimised all of the landing pages with relevant keywords.

  • 4.COMPETITOR ANALYSIS

    we analysed competitors closely and took learning from their SEO strategies.

    1. http://www.hireaband.co.uk/
    2. http://www.northernstarmusic.com/
    3. http://www.coastentertainments.co.uk/

  • 5. LINK BUILDING

    We identified niche link opportunities which would allow us to become more popular online.

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The Results

  • LARGE ORGANIC TRAFFIC INCREASE.

  • CONSISTENT LEAD GENERATION STRATEGY.

  • BOOKING INCREASE.

HOW WE DID IT

Traffic Building Strategies

By tracking enquiry form submits using Google Analytics Goal Tracking our SEO company in Glasgow were able to accurately measured and report on Elite Bands’ return on investment each month.

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NICHE LINK-BUILDING

Creating relevant backlinks will increase your prominence on major search engines.
www.weddingbanddirectory.co.uk
www.band-directory.net
www.findaweddingsupplier.co.uk
www.banddirectory.co.uk
www.edinburghweddingexhibition.co.uk
www.scottishweddingblog.net